Scratch

Scratch is a programming language and community for children, where they can create animations and then share them with others. The target market for this campaign is 8 - 16 year olds who enjoy creating. These are young people who have always been into drawing or video games and want to learn how to make that happen on their own. The objective for this campaign was to design a campaign that matches the established branding for the website in the mediums of mobile and print.

For reference, above are some screenshots pulled from the current web design. You can check out their site here: https://scratch.mit.edu/

When designing this logo, my perspective was that I was giving the brand a bit of a facelift… the brand already had a logo, but since I was tasked with pushing their brand further, I looked at redesigning their logo as a way that I could modernize their brand with the release of their new mobile app. I stuck with their branded colors from their website, but updated the font to look more modern and communicate tech a bit more.

For the ads, I tried to visually target the younger audience, while informationally targeting their parents. I wanted to communicate that Scratch is fun to the kids, but educational to the parents.