Solid Ground

Solid Ground is an anxiety aid application. It features a mid-panic attack grounding system that uses guided grounding techniques to help panic sufferers get back to a place of calm. The target audience for this campaign is 18 - 30 year olds who suffer from anxiety, specifically panic attacks, that are working on their mental health. These are people who may or may not be able to go to therapy, but they know that their anxiety is something they need help with. The objective for this campaign was to design a campaign that actively aids in calming the people who interact with it through the mediums of mobile and motion graphics.

When designing the logo, my main goal was to communicate calm, safe, helpful, and friendly. I went with rounded type to communicate that safe, friendly vibe. For the color palette I decided on monochromatic blues. Blue is a very calming color and also represents safety and security.

When designing the application, my goal was to maintain that calm feeling for users. I wanted people experiencing panic to have an option for help before even logging in… so they could get help immediately if it was needed. Once logged in, the user has access to even more help including preventative measures, education, and emergency help.

Here is the motion graphic I designed to be an instagram ad. When designing this ad I wanted to communicate that Solid ground is a tool to help users when they need it. My goal was to communicate empathy and frame Solid Ground as somewhat of a friend to lean on.

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